Setty is a photo editing app designed for women who want to elevate their everyday moments. Created for users who are socially connected, trend-aware, and drawn to content that feels effortlessly beautiful, Setty empowers its community to create polished imagery without sacrificing authenticity.

We partnered with Setty to refresh and elevate their existing brand identity, creating a visual system that felt more editorial, refined, and aligned with the brand’s future ambitions. Through a thoughtful evolution of the logo, app icon, color palette, and typography, we crafted a more cohesive and premium visual presence; one that communicates timeless sophistication, creativity, and confidence while standing out in a competitive digital landscape.